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This site states the following, "The ONLY shoulder-strapless backpack on the market is now available! Trade; A SHOULDER STRAP FREE BACKPACK." Our analyzers noticed that the web page also said " The ME-2 Pack is a backpack like no other." The Website also stated " It provides an ultimate level of comfort by eliminating downward stress on your neck, shoulders, and upper back. By using a unique belt system and a custom carbon fiber frame, it provides ergonomic support for your back, and gives you more freedom! Yeah, were serious. No weight on your shoulders. ME-2 Pack - Early Christmas Special." The website's header had backpack as the most important keyword. It was followed by hike, hunt, and backpacking which isn't as highly ranked as backpack. The next words the site uses is camp. camping was also included and might not be viewed by search crawlers.